Hi.
Welcome to my portfolio. I’m a user experience designer and advertising expert focused on creating customer-centric solutions.
Welcome to my portfolio. I’m a user experience designer and advertising expert focused on creating customer-centric solutions.
Appealing, professional website for downtown audience.
Bold, sharp, similar imagery paired with consistent headlines clarifies hierarchy.
Proximity of content to headline. Defined calls-to-action.
Expanding into a new, downtown Chicago market, the owners of Foot First wanted a website that was clean, modern and a responsive layout to attract young professionals. I prioritized content from user search data; typography and clear calls to actions improved MoM lead generation by over 100% in the first 3 months.
